: make. brand. sell :
The University of Akron Myers School of Art
Summer 2011
Students were asked to come up with a product that they would then create, brand, produce and sell
Concept and create a product, brand the product to promote consumer awareness and market the product through social media methods such as blogging and Facebook. A secondary goal of this class was to introduce the students to the ever-growing world of DIY, craft and hand-made objects which also goes back to environmental sustainability and awareness.
